What is television ad licensing?
Ad licensing lets you lease an existing television ad that has been customized for your business. The license fee grants you the exclusive use rights in your designated market area (DMA).
Why is television ad licensing becoming so popular?
Cost savings. Instead of paying the high price of ad production, you pay only a licensing fee. This allows you to maximize your advertising budget and increases your ROI.
What types of businesses license ads?
Every type of business in every industry can license ads. Whether small, medium or large, all companies will benefit from the efficiency and savings that licensing offers.
How is Spot Savvy different from other companies who offer ads for license?
Spot Savvy is an advertising agency, so we combine the creative strength of a traditional ad agency with the cost efficiency of ad licensing. Our library is not stock footage, but complete ads featuring high production value and proven conceptual approaches.
Why is that combination an advantage?
Because it is not enough to just be on air, you need to be on air with a clear and compelling message; one that is consistent with the image you want to project for your business.
How will I know that my Spot Savvy ad will work?
Ad agencies ask for hundreds of thousands of dollars for an ad and provide no guarantee that it will work. Spot Savvy’s ads have been market tested and proven effective.
How much does it cost?
Prices vary based on the ad, your DMA, and the length of your license, but all of our ads can be licensed for a small percentage of what they originally cost to produce. For more information about pricing, call us, or click on the contact us link and register to access our pricing page.
What does my licensing fee get me?
The license fee provides you with all rights for /exclusive/ use of that ad in your DMA for whatever time period you choose.
Are there additional usage fees such as residuals for actors?
The fees for talent are built into your license fee. There are no residuals.
For how long can I license an ad?
We offer license terms that range from three months to multiple years.
How will my ad be customized?
Through custom editing of images, copywriting, voiceover, music and titles. Ads can also be customized to include any personal images, sounds or music you provide, your phone number, URL or address, as well as any legalese or disclaimer you require.
Who does the customization and how expensive is it?
We do all customization in-house. In most cases, customization is included in the license fee. However, if special requests require additional fees, our editorial and post-production fees are less than or competitive with any you will find locally.
If I choose to, can I revise my ad after it has begun airing?
Yes, for a revision fee based on the work needed, ads can be revised at any time. What if I want to run print and radio in conjunction with my licensed ad Spot Savvy’s ads were originally shot on motion picture film, so it is easy to lift print quality stills from the footage. We also offer radio production services.
What if I’m not happy with the results of my ad?
You most likely will be, but we encourage our clients to consider licensing the ad for three months initially, then extending the license based on its effectiveness.
Who does my media buy?
It’s your choice; your media buyer or Spot Savvy. We do discount the license fee if you place your media through our media-buying department.
How quickly can my ad be on air?
Depending on your needs, in as little as two weeks. The process rarely takes more than a few weeks.
How do I get started?
The easiest way is to contact us by phone or by registering and checking the “I want to schedule a consultation box” so that we can assign you a creative director and schedule your consultation.
